Corporate Social Responsibility
Project Introduction
 

In attempt to learn more about youth today, AIESEC partners with companies to run focus groups and surveys.

Stake Holders Dialogue

Since 1981 Nike has been supporting elite and consumer athletes in China. Today we sponsor 22 of China’s sports federations, sell our product through over 3,000 retail outlets and source over 30 percent of our global product from China. We believe corporate responsibility (CR) is more than complying with laws or protecting our reputation. We believe that it can be a source of innovation and growth for our business as well as helping to make the world better. CR at Nike includes:

  • Responsible competitiveness in our supply chain;
  • Products that are designed with consideration of their impact on the environment;
  • Efforts to become carbon neutral; and
  • Let Me Play, our community investment that seeks to help excluded youth reach their full potential through access to innovative sports programs.

Many of the challenges facing our world and our industry are beyond the ability of Nike to impact on our own. Therefore we engaging our factory partners, government, NGOs, employees and our consumers to understand issues and create systemic change.

 

To synergize AIESEC and external corporate resources, AIESEC Mainland China works hand-in-hand with Nike, adopting their business policies of corporate social responsibility, together we aim to maximize our contributions to social development.

 

Objective

Learn about what University students care about in society

Learn about University student’s preferred way of communication on CSR

Learn about what how University students want to make a difference on society

Learn how to engage University students on CSR.  

How transparent are YOU?

Corporate Social Responsibility isn’t possible without transparency. But transparency is only valuable if stakeholders can understand and evaluate the information that companies provide. What better way to understand transparency, than to live it yourself?

This competition celebrates the launch of Coca-Cola China's second sustainability Report. Coca-Cola China invites Chinese university students to join us and leading experts on environment and CSR reporting for a unique and exciting exploration of transparency and environmental responsibility in our daily lives. The panel of experts includes senior management personnel from Coca-Cola and leaders from the CDR community.

  • Bronze Medal: The team from Sun Yat-sen Univerxity focused on water, recording the use of 32.5L on their first day. By the third day, they managed to reduce their usage by more than 50%.
  • Silver Medal: The team from Tsinghua University recommended techiques such as recycling water and using a amaller wash basin, while reminding the audience that all of the products we buy require water to maufacture.
  • Goal Medal: The team from Shanghai International Studies University described a variety of methods to reduce waste, including avoiding plastic bags and disposable chopsticks.

For more information, you can visit the following links to Coca-Cola China CSR Report:

http://www.coca-cola.com.cn/sustainabilityreport/ (English)

http://www.coca-cola.com.cn/news/co20080218002.html (Chinese)

More to be continued...

Contact

Jose Carlos Feliciano Nishikawa

Vice President of Project

AIESEC Mainland China

Telephone: +86-153 1173 3905

E-mail: felinishikawa@gmail.com

 

 

Miki Yu

Vice President of External Relations

AIESEC Mainland China

Telephone:|+86-152 0121 2592|

E-mail: mikiyue@gmail.com

 

Hugo     2009-12-10 11:12:07

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